Too close to the forest . . . .

I always like visiting new websites. As a writer and marketer, I look to see if it sells me in the first 15 seconds. If it does not, I ask myself if it can be improved and what would it take. I ask if it is a sales site or simply a brochure site? What did it start out to be?

I periodically ask someone else to visit my website at http://www.write4me.biz/ and have him or her to get critical with it. Like many self employed, I can’t because I am too close to the words it says. It becomes a personal issue. I can justify every decision I, or my editing staff made when we wrote the original copy, and I want to fight all suggestions for change. .

Perhaps you are in the same boat – your website is neat, but it’s not driving traffic to your door. That is really the test. You stand behind everything you say on it, but for some reason people are not buying. Maybe you don’t know what it will take to make your site work, but you would like to find out. Perhaps you are using the wrong seed and attracting the wrong birds. (Previous Posting)

In light of today’s requirements for internet sales, I find that 90% of all website over 9 months old need a good re-write. Things change; market directions are modified with every newspaper headline. If you have a staff of people who can do that objectionably, get them on it or spend some after hours time doing it yourself.

If you don’t have a staff, consider outsourcing. Many of our clients use us as their outsourced marketing department. The results will surprise you and it will drive up the value of your internet presence. In addition - if you want a completly brand new website, I have the people who can develop it for you.

From business & marketing plans to web development - the resources are availalble with us. Our rates are reasonable, our initial consultation is free and we are fair. We actually look for good copy to work with – rather then looking to tear down a perfectly good site just to sell services. We will discuss every point with you so that you are “in the loop” at each change.
----------
Copyright 2008 - Gary A. ClarkGary Clark is a Freelance Commercial Writer and Web Content writer who for 25 years has been both a Consultant and instructor of Small Business Entrepreneurship. He can be reached by e-mail at GAClark@Write4me.net, or by phone at 719-536-0505- Mon thru Fri / 9:00 AM to 5:00 PM (MST)