For a long time I wrote a successful newsletter on business and small business development. And then I stopped when it got to the point I was doing more writing then I was doing business.
I decided to rekindle the newsletter again, but this time - devote it to the people who already were in business, but who were having communications problems. It's called the Executive Pen, and it can be reached here. http://www.write4me.net/Writing_Tips-Tricks.htm.
The subscription form is one click away and the publication is without charge.
Monday, August 25, 2008
Saturday, August 2, 2008
Things I thought about:
Marketing is about finding excuses. The best marketer in the world is that person who finds the most successful excuse and uses it for the good of the product, service or idea they are promoting. The title of “best” however, only lives for that brief minute or so.
I love writing. I love taking time to massage the words until they are right – until they sound convincing – until they convey the message I want. This is in direct contrast to speaking, where the words just tumble out of my mouth because I can’t shut it in time.
My love of writing was born out of my fear of saying the wrong things at the wrong time. My talent for writing marketable copy began when I found that I could write to the other voices in my head.
How does a writer tell when they have written something worth while? When their wife reads it and says "can I get a copy of that to keep on my computer?" You have just received the "Wifey Award" more precious then the Nobel Prize for Literature. OK, maybe not that good, but a close second.
The only time you really know that people love you, is when - at your funeral, they show up without a copy of the will in hand.
I love writing. I love taking time to massage the words until they are right – until they sound convincing – until they convey the message I want. This is in direct contrast to speaking, where the words just tumble out of my mouth because I can’t shut it in time.
My love of writing was born out of my fear of saying the wrong things at the wrong time. My talent for writing marketable copy began when I found that I could write to the other voices in my head.
How does a writer tell when they have written something worth while? When their wife reads it and says "can I get a copy of that to keep on my computer?" You have just received the "Wifey Award" more precious then the Nobel Prize for Literature. OK, maybe not that good, but a close second.
The only time you really know that people love you, is when - at your funeral, they show up without a copy of the will in hand.
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