tag:blogger.com,1999:blog-21786467733748269192011-04-21T13:24:14.743-06:00How to Market, How to Sell and How To Drive the buyer to your website, that is the purpose of this blog. To uncover the tasks, the truths and untruths, and discuss them. Through this discussion we will attempt to gain knowledge in how to do them correctly. We may stray occasionally, but there will always be a point to the journeyWrite4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.comBlogger131100tag:blogger.com,1999:blog-2178646773374826919.post-45720722760738838302008-08-25T07:27:00.003-06:002008-08-25T07:33:43.482-06:00

For a long time I wrote a successful newsletter on business and small business development. And then I stopped when it got to the point I was doing more writing then I was doing business. I decided to rekindle the newsletter again, but this time - devote it to the people who already were in business, but who were having communications problems. It's called the Executive Pen, and it can be

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-29830079830443841802008-08-02T10:30:00.005-06:002008-08-25T07:26:44.674-06:00

Marketing is about finding excuses. The best marketer in the world is that person who finds the most successful excuse and uses it for the good of the product, service or idea they are promoting. The title of “best” however, only lives for that brief minute or so. I love writing. I love taking time to massage the words until they are right – until they sound convincing – until they convey

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-80993446770694063162008-06-23T15:41:00.004-06:002008-06-23T16:06:01.952-06:00

Today on average - I make in an hour what I used to make in a week when I first started working. Yes – I am considered “seasoned” by some, or “old” by my kids.The point is – I am in business for myself and even though I know the numbers, when it comes to pricing my services, I sometimes find myself thinking in the 50’s & 60”s. Then of course, gas cost .25 cents a gallon or less. That causes me to

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-22895841434801437852008-05-05T09:41:00.005-06:002008-06-23T16:06:37.041-06:00

We want privacy. We are angry we feel violated when someone steals out identity or misuses our information. We fight for the right to remain private - and yet, we willingly give it up with but one click of a mouse button. Small business owners – private citizens, it doesn’t matter; if a service comes along that says FREE, we clear all hurdles to grab it.Bottom-line – nothing is free. Quit kidding

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-54111324433860075282008-04-21T11:09:00.005-06:002008-06-23T16:08:13.769-06:00

I mentioned in my previous post that I found a new tool to use for my business. FileShare-Pro (http://fileshare-pro.com/) is the system I use. Today it gained me a new client. Now why would a private secured file sharing service gain a client?Well as you know, in addition to commercial writing, I also write documentation for Contingency Planning, Disaster Recovery. (http://www.bcp-inc.net/) In a

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-53982524589751982702008-04-21T06:56:00.002-06:002008-04-21T07:03:02.912-06:00

Marketers – Welcome to my e-mail. If you don’t know it by now, you will shortly. With the rising cost of gas, the rising cost of postage, and the rising cost of printing, I am an e-mail advertising advocate. Note that I said e-mail advertising and not SPAM advocate. Frankly, I understand the issues, but really don’t understand the problem. I don’t worry about getting any more ads for Viagra

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-53343261381540420562008-04-15T16:42:00.003-06:002008-04-16T07:01:26.132-06:00

One day, a man came home and was greeted by his wife dressed in a very sexy nightie. "Tie me up," she purred, "and you can do anything you want."So he tied her up and went golfing.Communications is the key to the development of the human race. Mis-interpretation of what is being either desired, said or implied will often result in an unexpected and undesired outcome. For example, I recited this

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-61691247575185544282008-03-01T13:46:00.006-07:002008-06-23T16:09:18.479-06:00

This past weekend, I came down with a devastating case of the flu, which laid me up and kept me close to the house and the throne room. I didn’t feel much like doing anything except vegetating, so naturally, I turned to the favorite vegetation tool we all have – the TV.I noticed however, that as the day progressed, a kind of depression settled over me. Not only was I sick, but it appeared that no

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-22213124053344798702008-02-22T08:02:00.005-07:002008-06-23T16:09:45.332-06:00

An Analogy on Building a BusinessYou know what makes me mad? People who sit around and complain about how they hate their job, or how lucky I am to be self employed। Thumb Suckers! Do something about it. Here’s some ideas for you. Let’s start with something that is probably as far away from your mind as as it was mine until I thought about it, and reasoned out a way it of doing it.Here goes. How

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-12611332712626303782008-02-18T10:54:00.004-07:002008-06-23T16:10:21.018-06:00

I always like visiting new websites. As a writer and marketer, I look to see if it sells me in the first 15 seconds. If it does not, I ask myself if it can be improved and what would it take. I ask if it is a sales site or simply a brochure site? What did it start out to be? I periodically ask someone else to visit my website at http://www.write4me.biz/ and have him or her to get critical with it

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-69942816126893587232007-11-19T08:09:00.001-07:002008-06-23T16:10:53.670-06:00

For the last couple of months, I have been working with H4B / PeopleCheckers.com. I mention this because of the increased pressure on small businesses to do mandatory background checks. As a consultant, I get many questions regarding background checks and hiring, and while I generally refer these questions to experts in these fields such as PeopleCheckers.com - from experience, I am an advocate

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-30740966838658615342007-09-22T09:00:00.001-06:002008-06-23T16:11:17.250-06:00

We decided to get a bird feeder so we could attract birds to our backyard. We did this after coming back from a trip to Maryland where my wife’s sister had a beautiful backyard always filled with colorful birds. My wife had to have the same. We even managed to bring seed back. Her sister guaranteed the seed would attract the same variety of birds she had.We set the feeder up, filled it with this

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0tag:blogger.com,1999:blog-2178646773374826919.post-12691049765211908862007-06-04T08:16:00.000-06:002007-06-04T08:31:21.634-06:00

Selling is not a game; I don’t care what you heard. I hate sales people who think it is. Selling is a matter of helping people to buy. It is not a matter of "if" you are a better closer, or the sharpest dresser, or the most liked. Selling, when done properly is the highest form of communication, second only to a conversation between lovers. However, that does not mean there will not be those

Write4Mehttp://www.blogger.com/profile/13627945586063347286noreply@blogger.com0